Whether it is a signature ribbon, a new twist on vintage, or a proprietary fabric, small details can become ways of identifying your brand over time.  Investigating what makes a brand consistent and recognizable to the customer leads to signature details that can be used over and over. With Best & Co. Lisa took their signature Scottie dog logo and incorporated it on to the garments in playful ways. Stripe grosgrain ribbons also became a signifying detail that was incorporated season after season across multiple clothes and accessories.